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With the violence and lack security existing in our country today, the video surveillance system is an excellent solution to alleviate the feeling of insecurity and, especially, the loss of property. However, its application is not restricted to the protection aspect only.
Likewise, technology innovations gradually bring countless benefits to companies that are always looking for improvements in their performance, speed in their operations and, of course, more security, not only for their assets but also for their employees.
Therefore, in this article, you will learn about the concept, the importance, the existing types and how video surveillance should be done. But, mainly, we highlight the 5 main benefits of this practice for the business. Check out!
Video surveillance is an operation developed by a set of electronic equipment that captures images and transmits them, in real-time, to a monitoring centre in order to be managed. Thus, video monitoring can be performed both locally and remotely, through a monitoring centre.
This practice enables electronic surveillance of multiple locations at the same time with a reduced number of operators. Among the most varied electronic security features, video surveillance is one of the most developed and improved due to new existing technologies.
In recent years, this type of surveillance has been applied for the most diverse purposes and has grown rapidly in both private and public security.
The importance of video monitoring is linked to several factors. Among the main ones are:
With the constant increase in demand, the electronic security trade has been investing more and more in new technologies. This makes video surveillance systems based on IP (Internet Protocol) technology more cost-effective than similar analogue systems.
However, given the different types of possible hiring and with so many offers on the market, it is not an easy task to know which is the best service to suit your company. See the existing categories below.
Investing in video surveillance systems with remote service is one of the ways to get good value for money. Due to IP-based technologies, it is possible to view images — either from any pre-configured computer or from the central console — both from stored material and in real-time.
Furthermore, it is possible to contract the service of third parties with this type of solution. This will bring some advantages such as:
At first glance, the wireless solution may seem more expensive than the wired system. However, in some scenarios, this type of solution has the chance to represent a significant cost reduction, as it saves by eliminating the obligation to use materials such as fibre optics, which have high values.
For example, if the distance between the equipment that will communicate is long in the area where the system will be implemented, the wireless solution may be more advantageous. As well as on occasions when bursts are acceptable or products do not transmit large data packets.
With the TCP/IP based video surveillance solution, it is possible to add extra cameras to the system. In this sense, captured images are much more protected, as in addition to the traditional storage carried out by the local recorder, you also have the opportunity to capture them at remote sites or within the cameras themselves.
Once you understand how the system works, see how the 5 benefits that video surveillance promotes.
Real-time monitoring can be easily performed from anywhere in the world or from any authorized computer connected to the same IP network. Likewise, it is possible to watch live the network cameras directly from your tablet or smartphone.
High-quality videos, such as HDTV, serve as a complement to crime investigation, as high-resolution digital images are much sharper and can be viewed over and over without losing quality.
The use of intelligent network cameras that detect movement and that have an active alarm against violations also contribute in an exceptional way to the rapid disclosure of suspicious actions after business hours inside or outside the establishment, which ends up discouraging intentions of robbery and theft.
The images recorded through the video surveillance solution allow the assessment and handling of user complaints, in addition to inhibiting the occurrence of thefts and robberies in the company’s physical spaces. All of this contributes to improving the customer experience and increasing good business performance.
The images capture people’s activities at the point of sale and demonstrate their buying behaviour. This gives you the opportunity to identify the most popular spaces, optimize the placement of items and products in your store, and count people.
Another advantage is that in the images from the network cameras it is possible to identify empty shelves and alert the sales team about the need to replenish stocks. Likewise, it becomes feasible to inform when the queue is too long for them to open more boxes.
In addition, monitoring through network video makes it possible to evaluate promotional and marketing campaigns. That’s because you can analyze if, in fact, the displays, the shelves and the internal signage attract customers, which allows a more accurate analysis of strategic marketing decisions with the objective of boosting sales.
We know that internal and external losses and fierce competition are some of the challenges faced by entrepreneurs, especially in the retail segment.
In this sector, video surveillance systems are traditionally used for protection and security. But now, with the application for more effective merchandising and other advantageous functions for any retail operation, the manager has the chance to give new impetus to his business.
Did you like the advantages that video surveillance brings? Got some questions and would like to know more details about the system? So, get in touch with us, talk to an expert and get to know our solutions!
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